Business – Marketing

For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business – Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. Graduates will be prepared to work in retail sales. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.

Upon completion of this program, the successful student will have reliably demonstrated the ability to:

  1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
  2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
  3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
  5. Contribute to the development of strategies related to pricing for a product, good and/or service.
  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
  7. Participate in conducting market research to provide the information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.


Business – Marketing – Diploma, Transcript, and Letter of Completion.


  • retail sales, insurance companies and social service agencies
  • public relations or communications
  • market research in small, medium and large national firms.


A student must be 19 years of age.

  • Domestic Students: Secondary School Diploma
  • International Students: High school diploma/graduation certificate and transcript or equivalent in original language and English translation.
  • English proficiency requirement for international students:
    • TOEFL iBT 78 with no band lower than 20, or PBT score of 550, or CBT score of 213 / IELTS 6.0 with no band lower than 5.5, Duolingo score of 100.


January, May, September


This course is delivered in class.


Two Years Diploma


The standard tuition and fees for the current academic year.


Semester 1

BUS101: Accounting Concepts I [45 hours]

This course provides a conceptual approach to the study of the basic principles of accounting and financial statements. The accounting cycle, as an aid to the preparation of financial statements, will be applied.

BUS102: Business Communications I [45 hours]

This course fosters the development of written communication skills necessary for business students. Students learn to analyze an intended audience, determine purpose, and apply the appropriate business communication format including letters, emails, memos, instant messages, and proposals. Students will use digital tools to review and edit Standard English grammar, sentence structure, and paragraph construction.

BUS103: Introduction to Canadian Business [45 hours]

This course is designed to introduce the student to the fundamentals of the Canadian business system. Students will develop an understanding of the basic practices of business and become familiar with common business terminology. The knowledge and skills learned in this course can be applied directly to many business situations and will provide a solid foundation for business activities and future business courses.

BUS104: Introduction To Human Resources [45 hours]

Development of basic skills in touch keyboarding; alphanumeric keys and positions, figure and symbol keys, numerical keyboarding techniques, and speed development. Basic skills will be reinforced through assorted drills and exercises.

BUS105: Mathematics of Personal Finance [60 hours]

This course is designed primarily for first year business students and is an introductory course in business mathematics. Topics include a review of basic arithmetic and algebra, ratio, proportion and percent; linear equations and business applications; discount, markup, and markdown; simple interest, compound interest, and annuities. Although the focus is on mathematical calculation, significant attention is given to mastery of the specialized terminology associated with business studies.

BUS106: Microeconomics [45 hours]

This course is an introduction to microeconomics which examines specific sectors within the entire economy. The two foundations of microeconomics are the concepts of demand and supply. These foundations can be applied to both the product markets and the resource markets. Microeconomics also studies the behaviours of individual firms and industries within the different market structures. The microeconomist often specializes in one particular sector of the economy, for example, the automotive industry or the health care industry. The microeconomist is often referred to as a ‘consultant’ for a particular industry or a particular sector of the economy. The relevance of the economy in today’s world reinforces the importance of the study of economics as part of the student’s overall business studies’ education.

Semester 2

BUS107: Accounting Concepts II [45 hours]

In this course a particular emphasis is given to the application of accounting principles in the disclosure of assets, liabilities and equity. A study is made of the uses of financial data by interested parties and management.

BUS108: Basic Spreadsheeting [30 hours]

Students learn fundamental spreadsheet concepts and acquire the skills necessary to create spreadsheets using Microsoft Excel. Focus is placed on the appropriate problem-solving techniques and logical decision making necessary to create effective spreadsheets. Students will use Microsoft Excel’s statistical analysis tools, data formatting tools, and charting tools to create useful charts for data analysis.

BUS109: Ethnic & Minority Relations in Canadian Society [45 hours]

A course designed to familiarize the student with the emergent, evolving, and formative properties of Canada’s ethnic and minority patterns. Emphasis is placed on the general social inequality underlying group dynamics in Canada. The course attempts to explore the common ground that has given rise to race, ethnic, class, and gender relations in Canada. Emphasis is placed upon Aboriginal Peoples, French -English relations and the cultural reality of the non-charter ethnic and racial groups.

BUS110: Business Communications II [45 hours]

This course enhances the skills attained in Communication for Business I by applying them to writing projects, team interaction, and formal presentations. Students learn to write various reports including informational and analytical reports. Research techniques including the use of databases and APA documentation methods are studied. Students will work in teams to construct and present a major formal report.

BUS111: Introduction to Canadian Marketing [45 hours]

The essence of marketing is to develop, produce, and position a product that meets the need of its potential buyers. This course introduces the student to the four (4) P’s of Marketing – Product, Price, Place and Promotion. This course also focuses on critical issues that shape contemporary marketing practice – relationship marketing, social responsibility marketing, total quality management, the impact of technology on marketing, database and direct marketing, internet and event marketing, and sponsorships

BUS112: Macroeconomics [45 hours]

This course is an introduction to macroeconomics with the objective of giving college students an overview of basic economic concepts including the flow of income among households, businesses, and governments; employment theory and price stability, fiscal policies; the Bank of Canada and monetary policies.

BUS113: Statistical Concepts [45 hours]

This course introduces the student to the collection of data, graphs, frequency, distribution, summation notation, measures of central tendency and dispersion, probability, normal distribution, sampling distribution, estimation, regression and correlation analysis using scientific calculators and other modes of technology.

Semester 3

BUS114: Advertising Management [45 hours]

Advertising Management is a study of the nature and scope of advertising management, through mass media (including newspapers, magazines, direct mail, radio, television and telemarketing). Media sales and practical instruction in layout, copywriting, market analysis, advertising techniques, decision making and advertising campaigns are presented and analyzed.

BUS115: Multimedia Sales Presentations [60 hours]

This course introduces a behavioural approach to sales techniques. The role and evaluation of personal selling, and the role of salespeople as marketing managers of their territory will be discussed. Students will gain experience preparing and delivering sales preparations. Students will identify the importance of time management, initiative and customer servicing to the selling process

BUS116: Program & Event Planning [45 hours]

This course provides students with a practical understanding of the guidelines and procedures used in planning, executing and managing events. This course examines fundamental principles and techniques of planning and managing all aspects of events from conception to completion. It involves the role of volunteers, program and event objectives and concepts to assist planning various types of events. Areas of study include recreation, sport and leisure programming, event management and program design.

BUS117: Supply Chain Management [45 hours]

This course analyzes the challenges of successfully integrating an organization’s operations with supply chain management to enable it to compete successfully within today’s global business environment.

BUS118: Techno Marketing [45 hours]

Many marketers feel that the emergence of social media is the most important aspect of marketing today. The demand for educated personnel with the latest technological marketing skills is vital. This course is designed to provide the student with an understanding of the new technology being utilized in present day marketing. Focus will be placed on communicating to a fragmented, mobile and multi-tasking audience. Specific topics will investigate the use of marketing via the internet, email, mobile applications, related technologies such as advergaming, social media (Blogs, Youtube, Social Networking sites), search engine optimization as well as the issues related to these items.

BUS119: Global Human Diversity [45 hours]

In this course, students will explore various cultural groups through five themes: Environmental Geography, Population & Settlement, Culture Coherence & Diversity, Geopolitical Framework and Economic & Social Development. These themes explore the magnitude of human diversity and how that diversity was created. An opportunity to practice group interaction is provided during the course.

Semester 4

BUS120: Careers in Marketing [30 hours]

This course is designed to introduce students to the broad number of careers in marketing, giving them a greater understanding of the job opportunities in their field. Self-reflection tools will help students determine which areas of marketing appeal to them. This course also assists students with job preparation and career and educational planning.

BUS121: Marketing Design Technologies [30 hours]

This is an introductory course designed to provide students with the technical knowledge and assistance to design well-designed and user friendly websites. Students will learn how to design websites, create hyperlinks, and create and manipulate digital images as part of professional marketing project production. Emphasis will be placed on different electronic tools available and their suitable use. Focus will be placed on the creation and organization of projects using digital image editing and webpage development software commonly found in marketing applications.

BUS122: Marketing Management [45 hours]

This course is designed to focus on the major concepts and tools available for use by marketing managers in today’s increasingly competitive business environments. It is devoted to an explanation of marketing functions with specific reference to pricing decisions, understanding markets, building brand equity, and positioning strategies. Current marketing situations will be identified whenever possible.

BUS123: Marketing Research Projects [30 hours]

This computer course is designed to give the student hands-on application of marketing research functions. The student should be able to perform, in a workshop setting, the application of marketing data in order to solve marketing problems. A research report applying Market Research theory, using a microcomputer and dealing with the problem of a person or organization is required.

BUS124: Marketing Research [45 hours]

Marketing Research is an advanced course in marketing, which studies the history and current trends of marketing research. Marketing research provides both data and information, which aid in the decision making of both the marketing department, and the organization overall. Through case studies, research projects and in-class assignments, students practice marketing research skills and techniques.

BUS125: Organizational Behaviour [45 hours]

This course is designed to help students relate the basic elements of organizational behaviour and their importance to our day-to-day relationships with others, especially in the workplace. Special emphasis is given to the study of group dynamics, leadership, morale, communication and organizational behaviour as it affects productivity in a business enterprise.

BUS126: Transitioning to Canadian Culture[45 hours]

This course is designed to facilitate the transition of new Canadians and international students to Canadian culture. Self reflection, class discussions, written and oral exercises will help students appreciate why Canada prides itself as a cultural mosaic. This General Education course also affords numerous opportunities for students to continue to develop their Essential Employability Skills.

Business – Marketing was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.